DJ / Producer / Remixer / Owner Sound Avenue Labelgroup

We become DJs for different reasons. For many, it’s about sharing their record collectionsbecause the DJ booth becomes a place to express themselves in a way the rest of their lifeseldom caters for. Some use it to meet girls or score free drugs and for a select few, there issimply nothing else they could ever see themselves do. In Madloch’s case, it was the naturalprogression of an ever-growing love for a new music style he was frst exposed to in the early90s - Progressive House. He yearned for that life less ordinary and by ’97, was deep into hismusical obsession having collected mix tapes from his favourite DJs and started to buy vinyl tolearn to DJ himself. From these solid foundations, he began playing to audiences acrossBelgium, which, by the beginning of the 00s, included some high profle residencies where hecould warm up for his heroes, Nick Warren, Hernan Cattaneo, Matthew Dekay and more. Over time, this lead onto gigs across Europe and tours to Central and South America where hecould play longer sets which gave him a chance to really fex his musical muscles acrossmultiple genres and styles from chill out and deep house to progressive and beyond. “ My frstArgentina tour was in November 2015. ” He tells me, “ This was one of my biggest goals ever,touring the the greatest clubbing country of the world. Now it’s already a tradition to go backthere every winter! ” As the new millennium began, Madloch realised he needed to add to hisDJing. He needed a new string to add to his bow and began to explore music production. Afteryears of honing his skills and forging a direction with his music, his frst real break came in2010. The newly formed ‘Mitinique’ burst onto the progressive scene with their debut release‘Saturday’, earning early support from El Maestro himself. Hernan Cattaneo played andcharted the Eelke Kleijn remix, which was unreleased at the time for many months. Spurred onby this success, a year later the idea of a new label was tabled and Sound Avenue was born. Quickly climbing the ranks of the progressive elite with the help of some exceptional releases,the new label closed out the fnal quarter of 2011 as one of the most hyped imprints of the yearhaving achieved several well deserved #1 spots on Release Promos’ Hype chart as well as a fewBeatport homepage features. Interestingly, as the label skyrocketed, so did Madloch’s DJ careerwith the launch of the Sound Avenue radio show. He broadcast internationally to destinationsas diverse as Russia, Mexico and India garnering attention from internet radio giants, Protonwho added ‘Sound Avenue with Madloch’ to their already impressive portfolio which included‘Transitions’ with John Digweed and Hernan Cattaneo’s ‘Resident’ show. Success breedssuccess, so as the label grew in stature some of the World’s best producers have contributed tothe Sound Avenue sound, such that it’s been necessary to start to two sub-labels - 3rd Avenueand Crossfade Sounds. With all this label work, it’s amazing to fnd that Madloch still has time to produce his owntracks. Ever the humble artist, by his own admission he’s as proud of the artists who haveremixed his tracks – Petar Dundov, King Unique, Martin Roth, Charles Webster, Navar, Budakid,Cid Inc, James Teej - as the music itself. Released across his own imprints and others such asHookah Records, Particles, MNL and Magician On Duty, Madloch’s considered and musicallydiverse productions regularly fnd their way into the charts and sets of the Progressive A-List,and has allowed him to play a range of gigs all over the World even some for the Fashionindustry across Europe. He is also in great demand as a remixer with tracks for Donatello,Roger Martinez and Lonya recently released. Not at all bad for a quiet, well-spoken chap from Belgium, who like many of his contemporarieshas chosen to lead a life less ordinary: the life of the sonic artist 

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